Super Stubbornness- The Will to Succeed

Who? Il Giornale

What? Coffee Shop rival to Starbucks

The situation: To raise money for his venture, the owner (Schultz) got rejected 217 times out of a possible 242.

The result: Those who took a chance on him enabled him to enter what is today a multi-million dollar industry that eventually allowed Schultz to buy Starbucks.

The lessons we learn from this: Business will always present its obstacles- it’s just how we perceive those obstacles that enables us to achieve success. Don’t let those obstacles get in the way.


Happy Beautiful day Zest Questers,

Much love,

Katie-Emily Smiles,

CEFO Zest and Fresh Mental Health Organisation and

CEFO Neals’ Beauty Box



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